Thursday, June 20, 2013

Review: Now 36: That's What I Call Music

Review: Now 36: That's What I Call Music


Now 36: That's What I Call Music

Posted:

Now 36: That's What I Call Music (Audio CD)
By Now Music

I started collecting the NOW series with #1 back in 1998, and for the most part was very pleased with the quality of the compilations they provided. Oh sure, there was a clunker every now and then, song-wise, but you could just skip past it and move on to the next tune. Then they started the What's Next format around #33, where they supposedly added the songs from groups that were to be the next big thing (haven't seen any of them make it big so far), and I said "OK, I'll give them a shot". Then #34 and #35 came around, where they seem to have forgotten what a "hit" was, and I wasn't interested in purchasing their product anymore (may have been the Bieber effect). When the collected songs only had 3-4 that I had even heard of (and I listen to a lot of current music), then I felt they had lost their way. With #36, I feel that they may be heading back in the right direction. At least 11 of the 16 songs have had considerable airplay, and they even got Sara Bareilles song on before it got big on radio. The bonus tracks still aren't burning up the airwaves, but they aren't bad (but really, MTV plays better artists as background music during Real World episodes; have they thought about promoting those artists?). If they need to continue the bonus tracks to keep the cost of the CD down (by not paying the higher fees for "hits"), I can understand that. But they need to keep an eye on the Billboard charts, to ensure that the next installments consist of songs that people have actually heard and are interested in purchasing, not just because it is a popular artist with a "B" side they stick on the disc.


Pin It Now!

0 comments:

Post a Comment

 
//PART 2